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Born in 2015- ASWELL is the creation of two Bay Area moms collaborating to craft a modern & urban brand that features adult street styling for kids. Dressing our MINI(S) in cool, hip & comfy gear is our passion. Our designs are simple yet edgy and all products are hand made in California. Most of our styles are gender neutral.  We are tomboys at heart and both have an obsession with the color grey.  

Our mission is to find the perfect balance in life. We believe in work hard + play harder! You don't have to slow down just because you are a mom. Don't sacrifice who you are. We want to inspire all moms to never give up on living the dream. If we can do it, so can you…