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Born in 2016- ASWELL is the creation of two Bay Area moms collaborating to craft a modern & urban brand that features adult street styling for kids. Dressing their MINI(S) in cool, hip & comfy gear is their passion. The designs are simple yet edgy and all products are hand made in California. Most of the styles are gender neutral.  They are tomboys at heart and both have an obsession with the color grey.  

Annie and Sam's mission is to find the perfect balance in life. They believe in work hard + play harder! You don't have to slow down just because you are a mom. Don't sacrifice who you are. They want to inspire all moms to never give up on living the dream. If they can do it, so can you…